Recommended reading on the importance of metaphor in thought.
The Stuff of Thought by Steven Pinker.
Metaphors We Live By by George Lakoff and Mark Johnson.
Philosophy In The Flesh by George Lakoff and Mark Johnson.
Women, Fire and Dangerous Things by George Lakoff.
How Customers Think by Gerald Zaltman.
The Way We Think by Gilles Fauconnier.
These books are not available for purchase from this site – please click the links above to buy from Amazon.