Metaphor in Thought

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Recommended reading on the importance of metaphor in thought.

The Stuff of Thought by Steven Pinker.

Metaphors We Live By by George Lakoff and Mark Johnson.

Philosophy In The Flesh by George Lakoff and Mark Johnson.

Women, Fire and Dangerous Things by George Lakoff.

How Customers Think by Gerald Zaltman.

The Way We Think by Gilles Fauconnier.

These books are not available for purchase from this site – please click the links above to buy from Amazon.

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Theoretical Underpinnings Of Symbolic Modeling

Theoretical Underpinnings Of Symbolic Modeling

Symbolic Modelling is a practical methodology for change, and is informed by various well-established theoretical perspectives. This document aims to make explicit the links with these bodies of knowledge, and suggests directions for further reading.

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