Clean Business Exchange April 2009: Programme

Events & Trainings

Programme outline for Clean Business Exchange, 28-29 April Rugby Club, Old Deer Park, Richmond, West London

Day 1, Tuesday 28 April

Brian Birch: Sales and Clean Language: And is there anything else about “wolf at the door”?
And if “wolf at the door”, what happens to “coaching career”? …And what needs to happen to “make coaching viable”? …And when “use Clean Language”, what happens to sales? The book SPIN®-selling by Neil Rackham follows the analysis of 35,000 sales transactions and demonstrates a method of selling high-value products and services. Brian will show you how to draw out customer needs conversationally and gain their engagement and commitment. Together, we will explore how to use Clean Language focus on these customer needs. This can also be applied to selling Clean Languages product and services with integrity to create win-win outcomes.

Lynne Cooper: Clean Selling – Clean Language as a tool for persuading and promoting with integrity
This session is an interactive workshop where you will work with others to explore the numerousways to use the many facets of Clean in selling and persuading. You’ll have the opportunity to consider, develop and share ideas, and experiment with some different approaches to selling. Lynne’s outcome is that you will leave with at least one new technique to improve your success next time you want to promote a product, an idea, a dream or yourself.

Paul Crick: 21st Century business consulting – a new model and toolkit
The old model of consulting working practices is dead. The aim of this talk is to compare old consulting practice with a vision of how Deep Democracy, Clean Language and Symbolic Modelling could apply in the business consulting arena of the future.

Matthew Dodwell, Annemiek van Helsdingen, Will Izzard: Towards a model of Clean Project Management
Projects are temporary arrangements, usually created in order to achieve a deliverable, often operating within some constraints (time, money, quality and scope). The Project Manager is the person who uses specialised management skills to manage the project; project management itself has generated a whole industry of methodologies and academic study. But could a project itself benefit from being designed with more than just ‘traditional’ techniques? Is there room for Clean Language in project management? We think so; we see strong relationships between the essence of project management and Clean Language, Symbolic Modelling, Systems Thinking and Black Swan Logic … and there are also ways in which they oppose each other.

This workshop is designed to introduce some of the details of project management and present areas where we feel it works and where it doesn’t work. The audience is then invited to Cleanly develop these ideas to see what emerges … A metaphor for the next piece of work? The basis of a model for Clean Project Management?

This is a workshop for those comfortable with not knowing!

Wendy Sullivan, Di Tunney and Tina Bettison: Making the Client’s heart sing with high-quality Market Research information
Amongst those hiring professionals to carry out market research, there is currently dissatisfaction with the quality of information being elicited in Focus Groups. In principle it is easy to see how Clean can be used to establish the views of those in a Focus Group or a ‘one to one’ depth interview. In practice, there is the question of how to get high-quality information as easily and quickly as possible, preferably without countless hours of analysis being needed afterwards. In this interactive session we will explore a model-in-development for doing this; you will have an experience of using part of it, and the chance to contribute your ideas on how to fine-tune it. You will also take away some practical ideas of how to use ‘Clean’ to better understand your own customers.

Annemiek van Helsdingen: Cleaning up conventional training
With an actual training for new managers as an example, we will look at ways to ‘Clean up’ conventional training. In many cases, introducing a group to new information or expertise enhances their abilities to learn new skills and behaviour. In conventional training, this can be done in a myriad of ways from ‘talk & chalk’ to more experiential ways of working.

We will briefly look at what the objective and content for the ‘First 100 days to succeed’ training are, and then set out to explore ways to increase the opportunity for delegates to generate their own knowledge and insights by self-modelling, share. We’ll contrast these by group-modelling, and end up with an action plan that will suit participants’ specific styles, preferences, skills and situations. This session will be set up as a way of designing a training collaboratively.

Day 2: Wednesday 29 April

Paul Crick: Deep Democracy session details tbc

Nancy Doyle and Emma Dalrymple: Clean in the community
After 5 years of delivering a successful employability course with various Welfare to Work organisations in London, we asked ourselves: is what we are doing congruent throughout the system? The answer was a simple, no. While the Skills4Success course was helping individual participants to achieve autonomy and independence, the organisations we were working with became dependent on us to run each course. The solution we found was to create a Social Enterprise in order to further develop our work with clients in a sustainable framework, building in the capacity to pass on the skills we are using, so that the ideas can be taken on at a community level without our continued intervention.

Join us in this workshop to pay some attention to where your business is focused at an:
• an individual level
• a group level
• an organisational level
• a community level

By analysing the different levels of the system in which you currently operate, we hope you will find out more about the social aspects of your enterprise.

Michael Mallows: Clean and CRAFTY meetings
Why? to improve listening, questioning and influencing skills, whether one-to-one or in groups; enabling others to communicate more effectively and think more clearly; reducing stress and conflict; getting more enjoyment from problem-solving and greater satisfaction from working relationships, and meetings that work!

How? By challenging bedrock assumptions; exploring views of points instead of defending points of view; questioning limiting beliefs; validating potential; allowing the marriage of true minds!

Nick Pole: How Clean is our field?
Steve Gilligan’s Self-Relations work may seem to be the opposite of Clean; the practitioner often talks a lot and the client may not say much at all. But some of its key principles, developed from Gilligan’s practice of Aikido, can help bring more alignment, presence and respect for space into Clean coaching work, and paradoxically make things even Cleaner. Using a Clean approach to body-energy awareness, we will coach each other in pairs to develop a personal sense of being grounded, centred and aligned. We will then ‘meet and greet’ other participants non-verbally one-to-one, getting a sense of our shared ‘field’ and its dimensions and qualities as a Clean space. Finally, we return to our original coaching partner to debrief with Clean Questions on our experience.

The aim of this session is to give participants a chance to meet each other in a fun and enlightening way, increasing connections within the group while raising the question of how ‘Clean’ is the space we share with our clients when we’re coaching them.

Judy Rees: Clean in the business value chain
New applications of Clean seem to be springing up weekly as practitioners find new ways to apply what they have learned. The recurring question has been, “What else can I do with this?” But in this workshop, we’ll turn the tables and ask, “Where and how can Clean add business value?”

The session will draw on Judy’s extensive grasp of existing and proposed applications, the skills and knowledge of the group, and the metaphor of the Value Chain. It will inspire new applications and new ways of marketing existing ones.

Dr Paul Tosey: Not just white coats – exploring possible relationships between Clean Language and research
The aim of this session is to explore the possible role of research in relation to Clean Language. What might be the purposes, benefits and drawbacks of research activity? What forms could research take? What might we learn from the case of NLP, as a related field of practice? After an introduction to set the scene, I plan to facilitate a discussion of these themes in order to gauge participants’ views on the direction that `Clean’ might take.

Speaker biographies

Tina Bettison has 20 years experience in publishing and creative agencies at senior management and Board level, also working with a diverse range of clients across a variety of sectors including public sector and government, retail, finance, telecommunications and luxury goods. Tina specialises in creative direction and guidance, Board level communications and reducing Power Point presentations to the bare minimum. Tina cut her teeth in the publishing world on weekly B2B magazines with CW Communications and Emap, then joined Forward Publishing in 1990 and entered the newly developing customer magazine industry. Here she worked with clients ranging from IBM to Asprey and Garrard, leading the teams that turned marketing and communication requirements into award-winning magazines and catalogues.
In 1999 she met Di on the NLP Master Practitioner course and they have been developing Customer Language and Behaviour Profiling in marketing and market research ever since. Tina has also become a writer, published author, speaker and radio/tv presenter along the way.

Brian Birch has 15 years’ experience in accounting, project management and consulting in Financial Services. While working on international projects with senior clients, Brian recognised the value of teamwork that creates common priorities, and practices that balance task achievement and people development. Brian’s career involves both business consulting services as well coaching for men who wish to improve their lifestyle and relationships.

Paul Crick is a work in progress and transition. For the last 20 years he has been a marketing professional, working on the client side in financial services, and more recently as a management consultant with PricewaterhouseCoopers, IBM and Capgemini. He has worked at senior levels for a range of blue-chip organisations around the world including Nestlé, Diageo, Sony and Samsung, and a number of UK Government departments including DWP and DEFRA. Today he is in the process of transition and is leading the development of The Positive Learning Practice which concentrates on enabling personal growth and transformation through multimedia training, live events including seminars, courses and retreats and a thriving 1:1 coaching practice. If that weren’t enough Paul is planning to co-lead an expedition from Halifax to Vancouver through the infamous North West passage in Spring 2011 using a traditional Viking ship for transport.

Emma Dalrymple specialises in group facilitation, particularly in the areas of social exclusion and unemployment, and has been involved in the design and delivery of ‘Skills4Success’ since 2004. Using a range of learning programmes in diverse settings – from schools to corporate team building events – she supports individuals and groups to realise their goals and to implement and embed change. Emma also has a wealth of experience training trainers and in using group activities for recruitment and selection processes. Emma began working in the ‘Welfare to Work’ sector in 2002 after obtaining a degree in Law and French from Sheffield University. She is a Practitioner of NLP and Symbolic Modelling.

Nancy Doyle is a Chartered Occupational Psychologist with expertise in creating group-level learning systems and organisational change. Nancy has worked with Caitlin Walker since 2002 and together they have developed more and more inventive ways of bringing these advanced coaching, communication and teamwork skills into areas of social exclusion. Previous to becoming a partner in Training Attention Ltd, Nancy was Head of Learning and Development for several organisations, an Operations Manager for a social care recruitment company, and an adolescent mental health support worker. Nancy completed her Master’s Degree in Occupational Psychology at Birkbeck College, University of London and is a Chartered member of the British Psychological Society.

Annemiek van Helsdingen has been working as a consultant, trainer and coach for the last ten years. Her focus is on facilitating change and development in organisations and teams, reviewing business needs, available resources within the client system and what needs to happen so that sustainable change is the result. Annemiek has recently relocated to the UK from Holland.

Will Izzard is a Principal Consultant and Coach in Project and Programme Management. With over eighteen years of experience, nearly ten of which are from the public sector, Will can operate in the capacity of dedicated project manager, coach/facilitator of change or, more typically, a blend of both. He is a registered PRINCE2 Practitioner and MSP accredited. In addition, he holds a Master of Science higher degree in Project Management, a Bachelor of Engineering in mechanical engineering, is a full member of the Association for Project Management, a Charted Engineer and Member of the Institute of Mechanical Engineers and a certified ‘Clean Language’ facilitator for coaching with individuals and groups.

Margaret Meyer (CBE Project Manager) is a social researcher, change consultant and therapist, following a successful career in the arts, publishing and public sector management. She has held senior management roles with the UK’s largest disability charity and with the British Council, where she had responsibility for its international film and literature programmes. A certified Clean Language Facilitator, she uses Clean and Symbolic Modelling across the span of her work, from research to coaching to evaluation, facilitating clients to take active steps towards realising their objectives, in both business and private contexts.

Nick Pole is a shiatsu practitioner and teacher who integrates NLP, Clean Language and Self-Relations into the way he works with groups and clients. He also writes a regular holistic column for EDGE, the magazine of the Institute of Leadership and Management.

Judy Rees is a former news reporter and media executive who co-owns West London-based Clean Change Company ( with Wendy Sullivan. With Wendy she has co-authored the best-selling Clean Language: Revealing Metaphors and Opening Minds (Crown House, 2008). Judy has been instrumental in developing and marketing many potential applications of Clean Language beyond coaching and therapy. She uses Clean with individuals and groups in sales and marketing, interviewing, online networking, and in personal, team and business development. She holds an MA in Media Technology Administration/ European Media Masters Award from London College of Communication.

Wendy Sullivan is a specialist international trainer of Clean Language and Symbolic Modelling who has worked with the founders of that field – David Grove, Penny Tompkins and James Lawley – for more than eight years. Her students span five continents and include private individuals and corporate clients, who use these powerful approaches in personal development and to improve communication, relationships and business success. She is a registered psychotherapist and a certified trainer of NLP who, with Judy Rees, runs West London-based Clean Change Company ( They are the creators of Clean Change Cards and the authors of Clean Language: Revealing Metaphors and Opening Minds, published by Crown House (2008).

Di Tunney has 25+ years experience in all aspects of market research and marketing, working with a diverse range of organisations in different sectors, including FMCG, finance, pharmaceutical, healthcare, retail, food and drink, white and brown goods and utilities. Di originally trained with Unilever working for Research Bureau Ltd (now Research International). In 1978, she joined Thomas Cook in a research buying role. Di then took general marketing management role with Allied Breweries and was Marketing Director of Guild Home Video before setting up her own full service market research agency in 1986. Increasingly aware that the industry needed unconventional research to really reach into the hearts and minds of customers, Di trained in Language and Behaviour Profiling and NLP (Neuro Linguistic Programming). The Best Organisation is the first company in the UK to use NLP techniques in customer research and are currently the only company offering Customer Language and Behaviour Profiling in the marketing and customer research industry. Di has been a certified Master Practitioner of NLP since 1999 and a certified trainer and consultant in Language and Behaviour Profiling since 1998. She is a member of The Market Research Society, Marketing Society, IOD, CIPD, and the BBNLP.

Paul Tosey is a Senior Lecturer in the School of Management , University of Surrey and a qualified as a Certified Facilitator of Clean Language (2007). After studying for his PhD in organizational change at the University of Bath (1986), Paul taught at the University of Edinburgh and the Open University. He has also worked as a consultant and coach in the public sector, and in a freelance capacity. He has extensive experience of developing consultants and coaches through the MSc Change Agent Skills and Strategies that he established at Surrey in 1992. In 2007 he was awarded a National Teaching Fellowship by the UK Higher Education Academy. In 1992 he trained as a Master Practitioner of NLP and is a member of the Association for NLP. He convened the world’s First International NLP Research Conference at the University of Surrey in July 2008, and is writing a Critical Appreciation of NLP, to be published by Palgrave Macmillan in 2009.

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