What is Clean Language?

What is Clean?

Clean is an elegant, sophisticated way to make a long-term difference. To confidently effect transformation, even in those situations which have stayed stuck for many years. At its core are 12 simple Clean Language questions and a philosophy of stripping out all assumptions and judgements, providing the client the opportunity to be with their own experience, in a space of acceptance.

Clean uniquely integrates multiple modalities of working into an elegant whole, while being versatile enough to apply in almost any coaching or business situation. Whether you use it to “clean up” and improve your existing approaches, or as a complete stand-alone coaching framework, it’ll become the foundation stones of everything else you do.

Latest News

Clean Language - Revealing Metaphors and Opening Minds
Clean Language - Revealing Metaphors and Opening Minds

The book Clean Language by Clean Change Company’s Wendy Sullivan and former director Judy Rees is a number 1 bestseller in its category. It’s a great introduction to Clean Language as well as a handbook for more experienced users. Inspiring and full of examples of how you can use Clean in everyday interactions.

We’re very excited to announce that this gem of a book is now available to pre-order in German, translated by Bettina Wellke.

You can buy your English copy here and your German copy here.

“…an innovative technique which gives us X-ray listening skills and tools for delving deeper into what those around us are really saying.”—Psychologies Magazine

Applying Clean in Business


Lead with a coaching style, inspire with metaphors, understand change in complex systems. Clean can be the foundation of great leadership.


Clear communication is a team’s lifeblood. Simple Clean questions uncover strengths and differences, help resolve conflict, and spark creativity.


Understand your customer experience without bias. Capture complex experience with metaphors. Generate unique insights. UX and Market Research both thrive with Clean.


Agile development fosters empowered teams heading in a clear direction. Clean arms them with powerful questions and ways of thinking about change, teams, systems and behaviours.

Applying Clean in Coaching and Therapy


Clean is a complete coaching framework, that applies to a vast array of clients and situations. An approach that is simple to start using, yet holds in the most complex situations.


Clean was developed to help difficult PTSD and Sexual Abuse cases, and augment inner child work. It is deeply respectful, trauma-informed and can work gently with all parts of a person.


Clean can effortlessly guide attention to the body, helping develop presence and body-awareness. It is becoming a key practice for somatic practitioners and bodyworkers.


One of our favourite applications is integrating Clean with Equine Assisted Learning. Clean enables practitioners to crystallise experiences for their clients and amplify the learning.

Who are we?

Paul Field and Wendy Sullivan

Hi, we are Wendy and Paul and we both love helping people become exceptional at what they do. We have decades of knowledge and experience with Clean Language and applying it in coaching, therapy and business. We enjoy guiding people on a journey that takes their skills to the highest levels possible, and finds new and innovative ways to get the results they want.

Wendy Sullivan has worked in the field of Clean Language and Symbolic Modelling for around 20 years. She has both studied and worked with the originators, David Grove, Penny Tompkins and James Lawley, and is one of the most experienced trainers in the field. Read her full bio here.

Dr Paul Field is a certified Clean Facilitator, Clean Trainer and Clean Assessor and has innovated many new techniques in the field. He mixes Clean with Agile and Product Development in his corporate work; and combines it with embodiment, bodywork and trauma-informed coaching in work with private clients. Read his full bio here.

Do not let this opportunity slip by: grasp it. An exhilarating transformative journey
awaits you, and your clients.

Martin Snoddon

Conflict resolution consultant, Belfast

Wendy is an experienced, imaginative and empowering trainer. Her integrity, love for the subject and deep understanding of clean language and metaphor helped me to enter a new world. Passionately intelligent presentation.

Rialda Sebek


Working with Paul has been transformative for me. He has a special energy and holds such a beautiful safe space. I can feel myself expanding after decades of contraction. Working with Paul is a real gift.


Coaching Client

Everyone on the programme was amazed at how insights and spontaneous resolutions seemed to appear out of thin air.

Gavin Miekle


Contact Us

Find out about our training

We believe in supporting you on an ongoing journey: to learn Clean, and then to deepen those skills and apply them where you most want to make a difference in the world.