How compelling did you find Alistair Campbell’s metaphoric description of his breakdown, broadcast on Andrew Marr’s programme at the weekend >>> To read the full article click here

Working with groups is a deep and rich topic – and an area in which Clean is developing quickly. Here’a an idea to whet your appetite, based on the Metaphors@Work process devised by Training Attention. >>> To read the full article click here

It’s interesting how much people’s individual metaphors reveal about their working style. Recently we ran an event for a team of middle managers who are about to organise the downsizing of their factory. Some of them will have jobs at the end of the process, others won’t. >>> To read the full article click here

Thanks to my last posting I’m now in touch with Anne Miller, author of ‘Metaphorically Selling’. Her book focusses on the power of metaphor ‘to pierce through information clutter to get others to see the unique value of their services, explanations, and propositions’… ‘you will be heard, be understood, be remembered, and get the results you want.’ >>> To read the full article click here

There’s a Clean-based approach to team alignment which uses metaphor. It begins with each person addressing the question: “When you’re working at your best, that’s like… what?” >>> To read the full article click here

There’s a certain amount of debate within the Clean community about using a person’s metaphors. Once you’ve used Clean Language to uncover the metaphors which underpin a person’s thinking, then what? >>> To read the full article click here

I’m excited by Gerald and Lindsay Zaltman’s new book, Marketing Metaphoria. I loved his previous one, ‘How Customers Think’ - I keep quoting it to illustrate how metaphor underpins thought, and ’spills out’ naturally in speech. >>> To read the full article click here

Last night I finished reading Marketing Metaphoria, another great book from Gerald Zaltman, featuring more excellent insights into the way people think in metaphor. I found it a more straightforward read than the excellent ‘How Customers Think’. >>> To read the full article click here