There are a number of reasons you might want to elicit a person’s metaphors. One is simply to find out what’s going on for the person (for example, marketing guru Gerald Zaltman, author of ‘How Customers Think’ and ‘Marketing Metaphoria’ uses a Cleanish process to find out about customers’ metaphors for ...
1. Because it turns out to be the most effective way of bringing a person’s unconscious metaphors ‘to life’, to consciousness. There are a number of reasons you might want to elicit a person’s metaphors. One is simply to find out what’s going on for the person (for example, marketing guru Gerald Zaltman, author of ...
It started with Clean Language – a set of simple, powerful questions that were developed by therapist David Grove during the 1980s and ‘90s. They were designed to help him avoid ‘leading the witness’ by introducing his own assumptions into a session, and to help people to fully explore and develop their metaphors for their ...
The originator of Clean Language, David Grove, was briefly involved in NLP before he went off to become a clinical psychologist and originally, his meaning of ‘clean’ was presumably the same as the NLP one – the intention to use only the client’s words etc. As he developed his unique style of working with trauma victims, ...
When used well, it brings into awareness information held outside the client’s everyday consciousness, in the realm of metaphor. Both client and facilitator use this to create their own dynamic models of whatever’s going on for the client, which in turn leads to further questioning. In a context where change is wanted (eg coaching or ...
Clean Language uses the metaphors which underpin our thinking to facilitate powerful and lasting change. It’s a great way to align your head, heart and gut – to harness the power of your unconscious mind to work towards the life you desire. Metaphors have a profound influence on our behaviour and yet are usually outside our ...
Amicas case study: South East London Shared Services Partnership The major reorganisation of health service delivery in South East London in 2002 led to the creation of a Shared Services Partnership (SELSSP) to provide non-clinical support services to Lambeth, Southwark and Lewisham Primary Care Trusts, the South East London Strategic Health ...
A ‘virtual team’ of contact centre managers was experiencing problems. Their centres were widely spread geographically, but the company needed them to co-ordinate their efforts closely. Instead the differences between centres were becoming more and more apparent, and friction was increasing. Intervention The team came together for a day-long ...
Clean Language is a questioning technique which can form a bridge between the right and left brains, by using the metaphors which underpin our thinking. It is a tried-and-tested method for bringing an individual’s own metaphors into their consciousness, improving inter- and intra-personal communication. In particular, this innovative approach ...
Amicas case study: National Audit Office The National Audit Office (NAO) commissioned Amicas to help it achieve some key outcomes for the strategic change programme it had launched six months previously. The programme was spearheaded through an innovative leadership and management development programme, to introduce new management ideas ...
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Clean Language:
Revealing Metaphors and Opening Minds
by
Wendy Sullivan and
Judy ReesAmazon best seller in category
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