Paul Tosey, Wendy Sullivan and Margaret Meyer 2013

It is frequently suggested, in relation to Clean Language, that people use six metaphors a minute. But do you know where that figure comes from, and what it is based upon? Recently we decided to check its source. While we did this partly out of curiosity, there is also an important consideration that the credibility of Clean Language could be undermined if `soundbites’ like the six metaphors a minute figure can’t be backed up. Clean Language will be better supported through knowing the origin of, and the validity of, key ideas like this.

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Six metaphors a minute final 

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