One of the biggest growth areas for Clean is the world of business and organisations – so of course, sessions on this subject have a big place at Clean Conference 2009. Given that this is such a new field, we are delightedwith the calibre of the presenting line-up, which includes a number of published authors.

Other presenters’ sessions can be found on the following pages:

‘Business and organisations’ sessions are listed below.

Lynne Cooper is a skilled change facilitator and author of Business NLP for Dummies (Wiley, 2008). Lynne specialises in Executive Coaching, leadership development, team alignment, strategic vision development and group facilitations, with a focus on performance improvement. Lynne uses Clean Language, NLP and other change methodologies in her work with business clients. She has a passion for supporting people to achieve, a very pragmatic approach to how she works and a determination to get results. She is the co-creator, with Mariette Castellino, of the Five-Minute Coach, a powerful Clean Language coaching model for use at all levels in organisations, and is constantly exploring new ways of using Clean to improve performance in business.

Session: Clean Selling – Clean Language as a tool for persuading and promoting with integrity

If you desire greater success when promoting a product or service, an idea or concept, an aspiration or a dream, maybe even selling yourself, then this session is for you. Using the principles of Clean and modelling you can explore others’ needs, identify how to talk so they will listen, and stimulate them into a purchasing decision – with integrity.

Michael Mallows works with individuals, groups and teams in the private, public and voluntary sectors. He runs Clean and Crafty Classrooms (for teachers); Supervision; Leadership; Assessments for Adoption Professionals. Having supervised Penny and James for many years, he was introduced to Clean Language by them.

Session: Clean and CRAFTY Meetings

This session creates a framework that helps any one who has responsibility for facilitating or chairing meetings, to maintain a Clean, Responsive, Assertive, Focused, Thoughtful, YES! attitude.  Clean questions are combined with elements from models such as NLP and Nancy Kline’s Thinking Session.

Terri McNerney specialises in leadership, team and organisational development. Her work includes coaching, facilitation and project/workshop design, with a key focus on senior leadership teams, transition, change and post-merger interventions. She has more than twenty years experience with Global 500 companies, working in and consulting to a variety of industries including petrochemical, finance, media, pharmaceutical, retail, government and education sectors.

Session: Clean Leaders, can there be such a thing?

The intention of this session is to inquire into different approaches to leadership and how they can work together with ‘Clean’. We will explore how you are as a leader, and how you’d like to be. Then introduce you to some new and different approaches to leading, so you can find the right combination for you and how to put this into practice.

Judy Rees and Margaret Meyer

Judy Rees is a co-author of Clean Language: Revealing Metaphors and Opening Minds, and was co-owner of Clean Change Company until July 2009. A former news reporter and media company manager, she encountered Clean Language while studying part-time for a Masters degree, and was struck by its potential for business application. She has since been instrumental in highlighting many new applications of Clean Language, and is now focussing her attention on the ways it can be used in information technology and the media industry.
Margaret Meyer is a social researcher, change consultant and therapist, following a successful career in publishing, disability and arts management, and cultural diplomacy. She has worked internationally on projects in over 20 countries. A certified Clean Language Facilitator, she uses Clean and Symbolic Modelling across the span of her work, in research interviewing and moderation, coaching and team development, strategic planning and evaluation, facilitating clients to take active steps towards realizing objectives and acknowledging their achievements, in both business and personal contexts.

Session: Clean and the language of influence: the persuasive power of metaphor

Metaphors, whether as stories and anecdotes, hypnotic language, advertisements, or art, can bypass the everyday critical faculties and enable us to change our behaviour. What is the relationship between these kinds of persuasive metaphors and Clean Language, which takes pride in not influencing? In this session we will explore that relationship and our personal boundaries for ‘staying Clean’.

Caitlin Walker is a director of Training Attention Ltd, leading the field in the application of Clean Language and Systemic Modelling to the private, public and educational sectors. Together with Nancy Doyle she is rigorous in evaluating the impact and sustainability of clean interventions across the community and to being an example of the values they’d like to experience in the world.

Session: From Drama to Karma

What do you do when you don’t get what you want? This session will clarify some typical drama reactions to ‘problem situations’ and offer simple, effective, ‘clean’ responses. Then you’ll have an opportunity to Karma some of your own personal or professional Dramas.What will participants get from the session? (40 words max) .This fusion of Transactional Analysis, clean questions and systemic modelling is the bedrock of Training Attention’s rigorous methodology. This simple model can be applied individually or organisationally. Once learned, you can use it to align your behavours with your values and address even the most difficult relationships from an ‘I’m ok, you’re ok’ position

Marian Way & Phil Swallow

Clean coaches Marian Way and Phil Swallow work together as trainers and on other projects. They regularly use Clean Language, Clean Space and Symbolic Modelling to assist in the design of workshop activities, training manuals and websites. They have also worked with clients to help them come up with company names, new workshop ideas, material for books and so on.

Session: Get Creative with Clean

How can Clean help you design a workshop or website, create a business brand, write a book – or bring any other creative venture to fruition? During this session, itself created using Clean, we’ll share some fun, effective ways to do this via a practical demonstration and some real-life examples – and you’ll get to try out the process yourself.

Wendy Sullivan and Di Tunney

Wendy Sullivan is an international trainer of Clean Language and Symbolic Modelling, a psychotherapist , coach and facilitator.  One of the most experienced Clean trainers in the world, Wendy runs Clean Change Company offering an extensive open training programme and a range of business services including coaching and facilitation.
Di Tunney owns and runs The Best Organisation and has over 30 years experience in market research and marketing management both on agency and client side. Di has experience in all kinds of qualitative and quantitative techniques and over the last fifteen years has specialised in reseach that uncovers consumer’s emotional motivations for buying brands, their core values and the specific language that they respond most positively to in advertising and marketing campaigns. She also works inside companies helping with cross functional team building and development. Di is qualified as a Master Practitioner of NLP and is also a certified consultant and trainer of Language and Behaviour Profiling.

Session: Contextual Clean and Classic Clean to model what’s important

If you’d like to know more about what motivates those around you, or discover an approach for working with people new to Clean, and those who tend to respond conceptually, our simple market research process might be valuable. It’s designed to discover what is really important to others in any specific context and features ‘Classic Clean’ and ‘Contextual Clean’. In this interactive session, you will be introduced to Classic Clean / Contextual Clean and our process, and you’ll have the opportunity to road-test it with each other to discover your metaphor – and theirs – for a more deeply-held value, before considering its applications.

Julie McCracken has worked with Coach Training Organisations as a Senior Coach, Coach Mentor and Assessor and is an experienced teacher. She facilitates adult clients through her business ‘CoachingMagic’ and writes articles on coaching and CLEAN applications for parents, teachers and learners. She is currently writing her first book on coaching children through the challenges of learning. She trains teachers to use Coaching skills and CLEAN in their work with children and is increasingly consulted on the introduction of CLEAN approaches in schools. Julie often peps up what could be a tiresome task, such as the school run, by flying the route or traversing the many underground obstacles beneath her vehicle.

Session: From the Mouths of Babes

See, hear and experience how Clean Language can be applied in an education setting. Julie has developed coaching approaches with young children in classroom and playground settings for almost a decade and enjoys exploring the use of Clean Language to enhance the learning experiences of children and adults.  Beyond experiencing how Clean Language is used in classrooms with young children to facilitate learning, manage behaviour and enhance thinking skills, communication and resourcefulness, you will be facilitated to consider the use of these approaches in coaching, management, relationship and parenting contexts with individuals and groups.

Andy Nelson has qualifications in Clean, NLP and Hypnosis, and a wealth of experience as a trainer and consultant specialising in high-end IT systems management & design for the banking and healthcare industry. Nobody ever quite knows what exactly it is that he’s up to, but the results are usually interesting.

Session: Modelling processes and Process modelling

A light look at some of the differences between formal systems modelling and design from the world of IT, and the way we perform modelling in the world of Clean, with an exploration of what happens when we combine them.  You will gain an increased understanding of how different modelling methodologies work, and how they can be applied in Clean.

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