Clean Change Company is one of the world’s premier Clean Language and Symbolic Modelling training organisations and offers a comprehensive program of face-to-face and distance training.



New: Metaphorum 2016
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9 September, 10am -10pm BST, online
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The world’s first Clean unconference, connecting Clean people worldwide
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Live post-it page for “when this goes as you would like” metaphors and stuff happening on the day


Join Paul Field and Wendy Sullivan’s session “It’s all about me… and me… and me” (Room 2; 2.30pm)

This session will be an exploration of some of the fascinating aspects we’ve discovered when working with parts (we call them ‘Personas’). We’ll ask everyone to use a personas experience of their own to provide some content. There will be no requirement to share your content.

To get you in the mood, here are a humorous TED talk and some articles from blogger Tim Urban, symbolically modelling his procrastination pattern.

How does his pattern compare to yours? Do you have internal conflicts between personas that show up in non-procrastination patterns?

Happy watching and reading!


But perhaps you don’t do procrastination, (we’ll be offering a self-delusion module soon…) so here’s an ‘inner child’ angle on the kind of thing we are exploring in our Metaphorum session ‘It’s all about me… and me… and me’ (Room 2 at 2.30pm BST).


Sharif J Joynson’s article, modelling his relationship with his inner child

And a little not-Clean quiz that suggests what kind of inner child you have



Join Wendy Sullivan’s session “Clean in the Real World” (Room 3; 7pm)

Do you beat yourself up when your coaching or facilitation is not squeaky Clean? Many Clean coaches hold themselves to a very high standard and feel bad about not living up to that standard in the real world, where there are often a number of competing agendas involved.

We’ll share experiences and explore pragmatic solutions so that you leave with

- Principles and tools for adding value with Clean without needing your coaching/ facilitation to be squeaky Clean 100% of the time.

- Ideas that could lead to you adjusting your ‘That wasn’t Clean’ signal so that it is useful, rather than slave-driverish.


… my Clean signal (a General dressed in khaki uniform) is saying ‘Well, none of this is even faintly Clean, is it?’ But he isn’t tapping a whip suggestively, so it’s all good. :-)




CleanConfLogoNora Bateson’s Keynote, Clean Conference, London, June 2014: ‘Finding the Edges of the Frame. Metaphors, Courage, and Invisible Ink’

Thanks to Brian Birch for recording/ editing the presentation and to Nora for agreeing to have it posted.


What is Clean Language?

Articles and Research


Clean Language Articles and Research


Clean Language is a philosophy and technique applied to questioning that very quickly creates a pathway to the heart of the matter and so elicits high-fidelity, high-value information, that can be transformative in many contexts. As a personal or business coaching technique it outperforms NLP and hypnotherapy as a way of creating well fitting ecological autogenic change. When used in a business consulting it quickly and effectively reveals the structure of your current situation and reveals the resources already within your organisation capable of responding effectively.

The Clean Change Company, as a training and development organisation, is actively involved in continuing research into Clean Language, symbolic modelling and emergent knowledge. We have an extensive body of articles from introductory to cutting edge research on Clean Language, Clean Space, symbolic modelling, emergent knowledge and the work of David Grove.

Click here for the catalog of articles.



Clean Language in Action


Clean Language Training



Over 12 years experience


The Clean Change Company is one of the world’s premier Clean and Symbolic Modelling and Clean Language training organizations with over 12 years of experience and a comprehensive, challenging and truly rewarding program of face to face and Skype-based distance training.



Clean Coaching



Certified Clean Facilitators


The Clean Change Company provides rigorous training and certification, holding the standard for Clean Facilitating. We are delighted to recommend these coaches.

Certified Clean Facilitators



Clean in Research

Content coming very soon!  July 2014




Clean in Business and Consulting



Uncovering your company’s resilience


The Clean Change Company works with organisations large and small all over the UK to model and transform their biggest problems using the resource they already have in house. What is your biggest challenge right now?



International Partnerships

International Partnerships

International Partnerships


Clean Change Company have partnerships with training organisations in France and The Netherlands. Click the picture or the link above for details



Who we are



Clean Change Associates


Meet the team of professionals at the Clean Change Company passionate about the power of Clean to transform your business or personal situation by leading you to discover the high value new information within your system that can make a truly astounding difference.