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Wendy carried out an NHS project exploring how clinicians, skilled in relating well to patients, do what they do. She found they had metaphors that unconsciously guided them, for example being a ‘chameleon’ blending into the patient’s world, or conducting a ‘South East Asian business meeting’ (conversation, doing business, further conversation). After responding to a few Clean Language questions, their awareness was raised enough for them to use their metaphors to inform their working life. In one instance this significantly raised the clinician’s job satisfaction. In another instance a doctor changed the way he taught practical work so junior doctors could build their rapport skills, too. It’s known that clinicians relating well is very important to patient outcomes, so it’s hoped this work will have implications well beyond those individuals directly involved.
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