Latest events: Join our telephone seminar, Why metaphor matters, on 8 February.

Latest research has revealed that metaphor is the very stuff of thought, perhaps even more fundamental than language. If you seek to understand people and how they tick, whether you’re gathering information or helping people to change, you’ll want to be ready to help them explore their metaphoric worlds.

It’s almost impossible to think without using metaphors, even about very basic concepts like time.  Are you ‘looking forward’ to 2007, or have you been ‘raking over’ the past? Our metaphors are so fundamental, we rarely notice them – and when we do, we often dismiss them as ‘just figures of speech’. 

Because metaphors are at the heart of our thinking, changes that happen at a metaphoric level can have a spectacular impact on many different areas of a person's everyday life.

A Clean coach pays extra-close attention to the metaphors a person uses when they speak and gesture, helping them to discover what they truly believe, and what really matters to them.

That helps the client to express their desires from the heart – and make a plan of action which fits perfectly with the reality of their life. And that means it actually happens!

The carefully-devised set of questions used by Clean coaches avoid (as far as humanly possible) making assumptions or giving advice. That makes this process feel respectful rather than confrontational, so there's no need to waste energy on a battle of wills between client and coach.

If you're in the people-helping business, you can learn the basics of this process in a weekend, or follow a complete course leading to qualification as a Certified Clean Facilitator.

Try Clean for yourself

Join our telephone seminar, Why metaphor matters, on 8 February.

Treat yourself to a coaching session with Wendy Sullivan or Judy Rees

Book now for our next two-day training Module 1: Working Magic on 20-21 January 2007 or get your Clean training off to a flying start by booking Modules 1 and 2 together.

Find out more about our complete programme of Clean trainings leading to qualification as a Certified Clean Facilitator.